Embracing the big and scary
A short opinion on big clients
When success makes you lazy, blame your cognitive bias
A true story about how my business just ground to a halt.
Forget nightmare clients — this is what dream clients look like
Put down your red flags and recognise valuable partnerships
How Solo Freelancers Can Land Massive Gigs
I’m a one-person business who attracts agency-sized projects. When you demonstrate reliability, size is no obstacle.
How to Make Freelance Clients Come to You
Generate qualified inbound leads so you never have to chase freelance work again.
When they go cheap and global, double-down on premium and local
Transcend the rat race and let your unicorn shine.
Get more freelance clients by becoming “referable”
Referrals are the holy grail of freelance client acquisition. But they don’t come automatically, even for many experienced consultants. So, how do you get more referrals?
The right way to start freelancing
No gigs sites, no free work, no drowning, no shit!
Smoothing out the freelance rollercoaster
How to schedule projects, manage an even workload, and make consistent income from freelancing.
Are you working for cost-clients or value-clients?
Knowing the difference will mean everything to your freelance business.
I fell off a freelance cliff, but built a parachute before I hit the ground.
Or, the danger of having too many eggs in one basket, and how to bounce back when that basket disappears.
How to talk to potential clients
Nail that first interview, and they’ll be begging to work with you.
How to land your dream clients — a step-by-step guide
A proven, proactive, cold-email strategy for freelance creatives that will help you win more meaningful projects, build trusting client relationships, and earn more money.
Freelancing ≠ Upwork
Ignore the dangerous advice that you can hit it rich on cheap marketplaces. Your ideal clients don’t live there.