Introvert designers: stop pushing your business uphill
Mediocre work requires constant sales and marketing to maintain momentum. Exceptional work sells itself.
The "Perfect Triangle" approach to defining your niche
A simple formula to find your marketing sweet spot of expertise and reputation.
How Solo Freelancers Can Land Massive Gigs
I’m a one-person business who attracts agency-sized projects. When you demonstrate reliability, size is no obstacle.
How to Make Freelance Clients Come to You
Generate qualified inbound leads so you never have to chase freelance work again.
Chocolate bars taught me how to price my freelance services
How the battle of Whitaker’s vs. Cadbury perfectly encapsulates my market positioning strategy.
Get more freelance clients by becoming “referable”
Referrals are the holy grail of freelance client acquisition. But they don’t come automatically, even for many experienced consultants. So, how do you get more referrals?
The relentless pressure to sell yourself
The gig-economy is creating a mismatch between personal expectation and economic reality.
I’m self-employed, but I don’t “freelance”
Can independent consultants escape this medieval term for mercenaries?
“Finding your niche” is bullshit
Position yourself as a specialist for each client. You don’t have to pivot your entire business to that niche.
Designing for your clients, or for likes from your peers?
Fancy Dribbble shots, gratuitous animations, tarted-up Behance case studies, and unsolicited redesigns — what do these say about you as a designer?
I fell off a freelance cliff, but built a parachute before I hit the ground.
Or, the danger of having too many eggs in one basket, and how to bounce back when that basket disappears.
Designers, kill your labels
Redefine your freelance service offering as a complementary process that delivers your ideal clients the most value.
If your ideal clients aren’t coming to you, go to them.
Don’t passively accept what work comes your way. You can actively bend the direction of your freelance career.